As well as a crisis action plan to minimise negative coverage, we launched a proactive charge, which resulted in more students applying for a place in 2014 than in previous years, despite the school's setbacks.
TV attention for Birches Head
Birches Head Academy, asked us to handle its PR in 2013. Our first phase communicated the school's brilliant initiatives, including getting coverage for its HackLab in the Sunday Telegraph and arranging for its boxing programme to be featured on ITV's Daybreak.
The next phase began when the school suffered a drop in GCSE results in 2014 and was later placed in special measures.