Personal finance PR
Neither personal finance nor the financial services sector has ever been more pressurised than they are today.
There is a trust problem between the corporate world and the consumer. The financial crisis tarred everyone but the most ethically positioned businesses with the same brush. It also created an environment in which disposable income is low in many areas of society, where it was previously relatively lavish.
As a result, personality, character and irrefutable customer benefit have never been more valuable to a brand. The brand equity you build through PR, content and social media is an essential part of your business. It's as valuable as the equity you build in your portfolio.
But realising that value is more than a matter of communication. It's a matter of empathy, of speaking the right language and of understanding the customer in a way that is rare in financial services, let alone PR.
There are very few agencies in the UK that have the scope of skill, media understanding and industry knowledge required to help you achieve this. Rascal Club is one of them.