Travel, tourism and leisure PR
Whether you provide flights or ecotourism, heritage or holidays, your job is all about helping people reach their destination - both physically and emotionally.
Our job is to help you reach your destination; by gaining share of mind, thought leadership and brand equity in your sector.
As a group of well travelled and passionate individuals, we understand the market from both a business perspective and as consumers.
We know the media backwards and offer campaigns that span print, broadcast, social and digital.
What's more, we are able to reach right into the heart of your business, understand and profile the kind of consumer that buy your products or services and produce creative and innovative campaigns that will move them emotionally and intellectually.
Tourism, travel and leisure are like no other industries in the way consumers combine the emotive and the practical when buying. We choose destinations and experiences based on how we anticipate they will make us feel and then apply the most exhaustive methods available to choose the services and products that will help us get there.
We are driven by emotion and budget, even if we aren't price sensitive. And Rascal Club knows how to appeal to both elements of your audience's decision making.